FEAR OF MISSING OUT (FOMO)
Bottom Line Up Front/TLDR: For over a year leading up to Infinite’s launch, it has already been plagued with time-, event-, region-, and supply/availability-locked content. Stop this immediately. Make all in-game content always available to earn or purchase.
Never create limited-availability content again. The Infinite team has reassured us that FOMO will not exist within the Battle Pass. Great, but it has already infected the game through other means. Die-hard collectors and completionists are upset. I should not have to turn Halo into a full-time job just to ensure that I don’t miss out on a special piece of gear. Many of your fans serve their communities and countries and do not always have the means to turn on their Xboxes on a daily, weekly, or monthly basis. Do not punish them for contributing to society.
I will emphasize that I am not advocating for giving away all content for free. I’m fine with you making some cosmetics only available through purchase, but don’t take it down from the store. If you want to incentivize players to achieve a Champ rank in matchmaking by granting them a unique helmet, go right ahead, but keep this challenge permanently available. If you want to give away a Christmas-themed piece of armor and a nameplate during the holidays, promise fans who were too busy this December that they will be able to unlock the exact same items if they log in next year. The point is that nobody should ever have to worry that they may have missed out on something and have no hope of ever attaining it again. Out of all the controversial topics Halo: Infinite has brought to the table, mismanagement of FOMO content is, by far, the issue most likely to make fans rage, negatively review the game in masses, and walk away from the franchise forever. I don’t want to see this happen.
Just a few of the many absurd examples of how this concept has been butchered in the past:
- Infinite. Armor coatings, weapon coatings, nameplates, player emblems, and weapon charms locked behind Monster Energy Drinks, Mega Construx toys, NERF guns, Butterfingers, Kellogg’s food at Kroger stores, Wicked Cool Toys, GameStop, Funk-O Pops, Nabisco, Roleplay Toys, Canadian junk food, Razer headsets, limited edition controllers in very limited quantities in very specific regions during very specific lengths of time. And this is assuming that the Waypoint code redemption is 100% free of bugs. Probably not.
- Infinite. Weapon skin set locked behind pre-ordering from different stores. Unless I buy four copies of the game (and outside the US), I’ll never be able to unlock all of them. This completely goes against the purpose of creating a SET.
- Infinite. Cosmetics tied exclusively to DAILY challenges in the July tech preview. So, if I go 24 hours without booting up Infinite, I’ll inevitably miss out on countless helmets, visors, coatings, etc. Ridiculous.
- Infinite. Nameplate given only to a select few players who wasted the most time during the July tech preview racking up the most kills against bots.
- MCC. Weapon skins locked behind time-exclusive seasonal challenges.
- MCC. Nameplates locked behind community playdates IN THE MIDDLE OF THE WORK/SCHOOL DAY. And even if I took off from work, you only match with bronze (lowest experience) ranked players. Even if I was a bronze player, my chances are still slim that I’ll match with you.
- Halo 5. Helmet locked behind getting your Forge map accepted into the matchmaking rotation. There are probably only a couple hundred people who have this. And just creating an awesome map is not enough. You have to be a vocal member of the Forging community to even get noticed.
- Halo 5. Armor set locked behind tuning in to some eSports event in 2016.
- MCC. Nameplates locked behind tuning in to some random Twitch streamer.
10. MCC. Nameplates locked behind creating a machinima video that you like.