They have one massive online gametype that is free for all. It helps boost population of a game and it's longevity. It also gets people interested in the game that wasn't previously which leads to full purchase of the game (or game pass in this example) to play other multiplayer modes meaning a greater population boost to what would have existed under normal circumstances.
Some people hate cosmetic microtrasactions, I understand. Personally I see huge benefits from them. I don't buy them, but loads of people do which means the developers get a continuous money source and they provide regular and free updates towards the game. You don't have to buy them, but we get to reap the benefits that they bring with them. Free content and additional game support. Special animations for assassinations, different helmets, characters from previous games, weapons skins, bunch of potential.
Imagine getting a bunch of well made, free multiplayer maps every two months. You could have some cosmetic items inside a season pass. I've bought them on games like Rocket League and Fortnite and you don't need to purchase them again, as you earn enough credits to get the next one with a little left over every season to use how you want. It's a proven model to increase online support and playerbase. Not a bad deal for $10 considering a lot of us used to spend that on 3 dlc maps that were mostly restricted to a single playlist as many others didn't own them...
Some people hate cosmetic microtrasactions, I understand. Personally I see huge benefits from them. I don't buy them, but loads of people do which means the developers get a continuous money source and they provide regular and free updates towards the game. You don't have to buy them, but we get to reap the benefits that they bring with them. Free content and additional game support. Special animations for assassinations, different helmets, characters from previous games, weapons skins, bunch of potential.
Imagine getting a bunch of well made, free multiplayer maps every two months. You could have some cosmetic items inside a season pass. I've bought them on games like Rocket League and Fortnite and you don't need to purchase them again, as you earn enough credits to get the next one with a little left over every season to use how you want. It's a proven model to increase online support and playerbase. Not a bad deal for $10 considering a lot of us used to spend that on 3 dlc maps that were mostly restricted to a single playlist as many others didn't own them...