Just thought of something I thought I'd share in the form of a bit of a rant. You have been warned.
You know what would be really cool?
If 343i recognised that if a game is absolutely mind blowing, has a great campaign and multiplayer, beautifully designed features like a Forge, Theatre (that even let's you watch campaign missions) and custom games, and has unbelievable graphics, it'd sell so fast and in such large quantities and could become one of the best selling Halo games, if not, the best selling game ever.
There's a reason why GTA V made £800,000 within 24 hours of release, because it was f*****g unreal. The story was awesome, everything involved in the gameplay was awesome, the map was awesome... And they hadn't even included the multiplayer until 2 weeks later! When a game comes out, there's those that preorder the game or know they'll be getting it day of release, and there are those that wait to see reviews before they buy it, and in this case, it's pretty obvious that the latter were greatly influenced by the screams of joy that they game was awesome and smooth, and that the reviews were all rating the game highly.
Make a banging game that you know we'll all like... Surely someone in 343i has thought at some point "hmm, maybe antagonising Cortana isn't so good" or "hmm, maybe loot box systems in a Halo game won't go well with our fans". Just scrap microtransactions and make a game that blows up the gaming market and awakens the Halo vets that have retired since Halo 4, and then maybe do a follow the path previous Halo games had taken and add paid DLC for GOOD maps. They're the only good things to pay for in my opinion.